RENEGADE SERIES, Edition 3: Jeff Kerth on Balancing the Best Value Triangle

RENEGADE SERIES, Edition 3: Jeff Kerth on Balancing the Best Value Triangle

“When considering best value, we think of the Iron Triangle with time, price, and quality at each point. Traditionally, you can only achieve two of these things. Instead, we aim to offer our clients the best possible mix of all three elements specific to a project. The key to best value is gaining a thorough understanding of what’s most important to an owner, and balancing the triangle accordingly. To do this, you have to really know the client’s business, ultimately defining what their hopes and dreams for a project. Ideally, we get involved early on, allowing the opportunity to work with the owner and design team, explore concepts with both parties, and bring our team’s creative ideas to the table. If we are doing our jobs right, the process of defining best value for a client should be intuitive.” – Jeff Kerth, Chief Estimator

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